Anchorage, Alaska – September 18, 2015

New Website Spotlights New Look for New RegimeNon-profit arts organization steps into the future with new website launch at start of its 54th Season. Anchorage Opera announced the official launch of a complete website rebuild today. The redesigned, mobile friendly site boasts a new look, a clean, modern aesthetic and engaging content in perfect alignment with the evolving identity of the company since General Director, Reed W. Smith, took the helm one year ago. “Integration into our community on every level has been a high priority for us from day one”, stated Smith. “We want each encounter with Anchorage Opera to be fun and accessible, whether attending a dazzling full production at the PAC, experiencing a FLASH MOBpera happening when you least expect it around town, or logging on to” The new website leads the user through a smooth, seamless experience where they can find what they need quickly, with very little effort. Its mobile responsive design ensures an equally functional experience on any device with direct links to ticketing and to AO’s social media platforms of Facebook, Twitter, Instagram, YouTube and Pinterest. “The site was built to be incredibly flexible and dynamic content friendly, allowing it to evolve with the needs our patrons.” Smith added, “This ‘phase one’ launch serves users immediately while we continue to develop the site expanding and improving on content.” He expressed his thanks to the team at Element Agency in Anchorage, Carolyn Kinneen, President, David Glenn Taylor, Creative Director, Brit Szymoniak, Strategic Marketing Director and Natalie Osborne, Web Designer, for an inspiring collaboration with AO on the creation of the website. “We’re extremely proud of the new site and feel our teamwork has made it a place people will want to visit, and visit regularly, to get to know Anchorage Opera better”, exclaimed Smith.

Simultaneous to the unveiling of the new site, Anchorage Opera announced the roll out of two exciting new event series included in their 2015-16 “Passport to Passion” Season. For “Take One!” AO joins forces with Alaska Public Media to present a behind the scenes preview of each main stage show and its cast at the TV Studio in Alaska Public Media’s Broadcast Center, complete with musical excerpts, panel discussions, Q & A from the audience and a reception with the artists.

The Olive Pit” series invites guests onstage and on the set of each main stage production at the PAC for a unique evening of cocktails, catered fare, entertainment and a chance to step into the musician’s world for a special orchestra pit ‘tour & talk’ with the Maestro.

Take One: Carmen is Sunday, October 11 at the TV Studio in Alaska Public Media’s Broadcast Center from 2 – 4:30 pm.

The Olive Pit – Carmen is Thursday, October 22, 2015 at the Discovery Theatre from 7 – 9 pm

Anchorage Opera is one of the largest producers of the performing arts in Alaska and the first opera company in North America founded in the circumpolar North in 1962.